Give Them A Place To Land! Great Landing Page Design Tips

June 21, 2022 0 Comments

If you’re in the market for a new website or content management system, you’ll want to take a look at some of these great landing page design tips from Denver web design experts. By following these tips, you can create a page that looks professional and attractive, engages your visitors with eye-catching visuals and bold fonts, and converts better than ever before. So, whether you’re looking to promote a new product or service, or just need a new website in general, these tips will come in handy.

1. Enhance the UX

When designing your landing page, be sure to focus on the user experience (UX). Here are a few tips to help you improve your page’s UX:

-Make sure your headline is eye-catching and captures the user’s attention.

-Design the layout of your page so that it is easy for the user to navigate.

-Create text and images that are appealing and easy to read.

2. Keep Your Eyes on the Prize

When creating landing pages for digital marketing campaigns, ensure that each page serves a single purpose.

Customers won’t get the point of the page if they don’t. Customers might feel confused and leave the page. As a result, you might lose a lead.

Make sure that each landing page supports your digital marketing strategy. Keep your focus by using the headline, copy, and imagery.

Keep your visitors focused on one action. Next, guide them through your content and messaging to complete the action.

3. Accelerate

Most website users are looking for a minimum of two seconds of loading time per webpage.

Google PageSpeed Insights will analyze your website.

It is possible to upgrade your hosting server or compress images.

Your site should load quickly on both desktop and mobile devices. Your bounce rate will increase if people leave. It is possible that you will not be able to reach your customers in the future.

4. Mobile is a must

Google’s Mobile-Friendly Test will also be run on your website. Your search engine rankings could be affected if your website isn’t mobile-friendly. Google uses mobile-first indexing for ranking.

A web design and development company with experience can help you optimize your website.

Mobile-optimized pages are a great way to improve your search engine optimization (SEO), and pay-per-click (PPC), campaigns. Your local SEO and Google Ads rankings could drop if you don’t.

5. Keep your security in mind

It’s worth looking into SSL certificates if it doesn’t. If you don’t have an SSL certificate, your website might be distrusted by consumers.

An SSL certificate can increase trust in your business. You might get them to shop at your online store.

6. Write Compelling Copy

As you start improving your landing page design, consider your page copy.

Your headline should be focused and communicate the page’s purpose. Strong verbs and strong adjectives are also important. A strong, persuasive copy can inspire more people to act.

People might feel uninspired if your copy is not up to par.

Also, take a look at the copy used for your call-to-action buttons. Also, think about the verbs that you are using.

7. Establish Credibility

Brand trust can be increased by establishing your credibility. People will feel more inclined to shop with you if they trust you. As brand trust grows, you might have a better chance of generating leads or sales.

Add social proof to your website to establish your credibility. You can also use a plugin that will feed your Google reviews directly to the page.